Video Analytics Tracking in WordPress

Want to know which recordings your visitors watch the most on your WordPress website? Recordings are a great way to increase engagement. With video analytics tracking, you can perceive how your recordings are performing with measurements like total perspectives, watch time, and more. In this article, we will show you how to track video analytics in WordPress using Google Analytics. This solution works for YouTube, Vimeo, and other HTML5 video blocks.

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Why Track Video Engagement in WordPress?

Adding recordings to your content will make your articles more engaging and assist individuals with spending more time on your site. However, if you have recordings on your WordPress site, you really want to know what sort of content is performing best and whether individuals are watching your recordings.

Tracking video engagement in Google Analytics can assist you with your video strategy. You can perceive how many individuals are watching recordings on your WordPress website, whether they click the play button, how significant part of the video they watch (watch time), and more.

This recognizes the sort of media content your audience likes. You can then create more recordings with similar topics and use the same format and style to increase user engagement. With that said, we should perceive how you can track video analytics on a WordPress website.

Get Everything Rolling With Video Analytics in WordPress

The easiest way to track recordings on your WordPress website is to use the MonsterInsights plugin. This is the best WordPress analytics plugin that assists you with setting up Google Analytics in WordPress without editing code or hiring a developer.

Naturally, Google Analytics does not track detailed video analytics. However, the MonsterInsights Media plugin makes it exceptionally easy to track the recordings you’ve uploaded from YouTube and Vimeo to your site. It also tracks HTML 5 recordings you’ve uploaded through the WordPress media library.

Note: We usually don’t prescribe uploading recordings straightforwardly to WordPress because it can take up a ton of storage space and dial back your website. Instead, we suggest using YouTube, Vimeo, or other top video hosting sites. Don’t bother writing a single line of code. MonsterInsights automatically tracks recordings in Google Analytics with only a couple of clicks.

For this tutorial, we will involve the MonsterInsights Pro version as it includes the Media plugin and other advanced tracking features. There is also a MonsterInsights Lite version that you can use to attempt to begin with analytics on your site.

  1. In the first place, you want to install and activate the MonsterInsights plugin. For more details, please see our aide on how to install a WordPress plugin. After activation, you will be diverted to the MonsterInsights invite page in your WordPress dashboard. Feel free to click the “Start Wizard” button to configure the plugin and connect Google Analytics to WordPress.
  2. Then, you want to go to Insights » Addons from your WordPress admin area and then navigate to the “Media” plugin. Feel free to click the “Install” button and then the plugin will be installed and activated. You will see the “Status” change from “Not Installed” to “Active.
  3. Once the plugin is activated, just go to Insights » Settings from your WordPress admin panel and then go to the “Publisher” tab.
  4. After that, you can go to the Media Tracking section. You will see that HTML 5, YouTube, and Vimeo video tracking keys will be enabled.
  5. MonsterInsights will now start tracking recordings on your WordPress site. You can now go to your Google Analytics account to see the report.

View Video Tracking Data in Google Analytics

  • To see the performance of your recordings, you want to go to the Google Analytics website and sign in to your account. Then, you can choose your website from the drop-down menu above.
  • After that, you want to go to behavior» Events » Top Events from the left segment menu. You will witness separate occasion categories for video tracking, for example, video-youtube, video-Vimeo, or video-HTML.
  • Now, feel free to click on a video occasion category like “videoyoutube“. Here you can see the number of perspectives and what percentage of the video.

Impressions lets you know how many users have seen your recordings. The numbers are the percentage of the video that was watched. For example, an occasion action of 0 indicates that watchers clicked the play button yet watched under 25% of the video.

Similarly, 50 indicates that watchers watched at least half of the video yet under 75%, while 100 means that users watched the whole video.

  • Then, if you click an occasion action, you can see the video URLs. For example, if you want to know which recordings individuals have watched all the way through, feel free to click “100“. On the following page, you can see the links to the recordings under the Event Label section.

Now that you know which recordings are getting the most engagement on your website, you can create more similar content for your audience. You can also try different things with getting more video sees by embedding a YouTube channel on your website or creating a video gallery.

We trust this article assisted you with learning how to track video analytics in WordPress.

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